THE EDIT

THE CAPSULE 01 – Power in Softness: Redefining Modern Femininity

There’s power in being soft. THE CAPSULE 01 marks HUONG’s first big shift - from poetic storytelling to everyday functionality.

DISCOVER HUONG BOUTIQUE’S MOTHER & DAUGHTER CAMPAIGN

HUONG Boutique presents the “Mother & Daughter” campaign - celebrating timeless connection through shared silhouettes, refined tailoring, and contemporary Vietnamese elegance.

L’ÉCHO 25 – Resort 2025 Collection by HUONG

Discover L’ÉCHO 25, HUONG Boutique’s Resort 2025 collection.   A modern interpretation of elegance, L’ÉCHO 25 is created for women who value timeless style and effortless sophistication. The collec...

ESPRIT LIBRE – SPRING SUMMER 2025 COLLECTION BY HUONG

Discover ESPRIT LIBRE, HUONG Boutique’s SS25 Collection Modern Silhouettes, Timeless Design ESPIRIT LIBRE celebrates the spirit of freedom and effortless sophistication for the modern city woman. ...

DUYÊN - A TRADITIONAL ÁO DÀI COLLECTION FOR TẾT ẤT TỴ

Every story begins with a serendipitous moment of duyên—a destined connection. It is the spark that awakens a love for fashion, the bond formed when meeting passionate young creators, the path th...